USER FLOW & VISUAL IMPROVEMENT FOR A VIRTUAL CHURCH PLATFORM
AMPM is the official virtual church platform for Christ Embassy Houston, a non-denominational church with 1000 on site members and an average of 5000 online members.
An urgent need arose during the lock down in 2020 to build a custom virtual church where members could go and watch services live or re-watch services they missed.
Problem Statement:
Organization did not want to rely solely on Youtube for all their streaming needs. They wanted to keep track of those watching their services and engage them via email.
There were too many steps involved in account creation and most users entered and exited on the homepage within seconds.
Solution:
- Identify the areas of user frustration.
- Reduce the number of steps involved in account creation.
- Make it easy for users to log in and find what they came for.
My Role:
I was the Interaction/Visual designer for this role and I worked with other UX Designers and developers review and improve user flows as well as page layout.
ENTRY & EXIT USER FLOW
Changes:
- Remove the email verification step.
- Direct users to homepage after registration.
- Add password reset.
LANDING PAGE WIREFRAMES
Changes:
- Reduce cognitive load by simplifying the landing page by removing the background elements.
- Improve layout with a responsive image in place of the slider.
HOMEPAGE LAYOUT
Changes:
- Add timer to inform user of next live event.
- Improve layout by replacing square cards with rectangular which reduces scrolling make better use of space.
